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Proposed a refresh of social media cover photos
Built frameworks to illustrate proposed changes
Presented the tailored planning strategy to the team
Partnered with marketing coordinator to execute the design
Tested each new design for desktop and mobile
MSIL Brand Guidelines
MSIL color guide
MSIL contemporary ad style
These typefaces are super thin, which makes it tough to print them legibly on material. I added weight to each and rebuilt the MS-IL logo to upsize "STAFFING & PACKAGING."
Discovery: interview with COO, business planning
Goal setting: marketing collateral needs, timelines, etc.
Research: industry, competitors, audience, etc.
Planning: website, copywriting, logo design, etc.
Execution: corp ID, marketing & sales collateral, copywriting, website, IT, and email marketing
CIS logo design
CIS business card design
CIS one sheet: front
CIS one sheet: back
MSIL Facebook header
MSIL YouTube channel cover animation
MSIL Indeed company page header
CIS LinkedIn header
PTG LinkedIn header
Divisions banner
Divisions business card front [LEFT] and back [RIGHT]
MSIL affiliations & services banner
Helped specialist create Microsoft Booking to coordinate headshots
Used Microsoft's CodeTwo to develop signatures
Worked with executives for design feedback
Partnered with IT to launch & integrate photos
Original [TOP] and redesign [RIGHT]
Due to proprietary reasons, I've kept the following samples to my private collection. Please ask me about:
SHEPHERD FINANCIAL
Brand guidelines & corporate ID
LinkedIn branding & style guidelines
Website style guidelines
2021 Team Photo Shoot Attire
Top DC Advisor Teams
Life insurance awareness
Easter
New season
Siblings day
Work anniversary
Thanksgiving
July 4
Napa's 40 Under 40: "Aces"
Website refresh launch
Tax day